Squishy Tushy™ Toys is a collectible character-driven toy line celebrating that joyful, giggle-worthy moment with a lineup of quirky animal characters, each with expressive charm… and a perfectly squeezable tush.

Supported by a short-form animated series, Squishy Tushy Tales, the brand extends beyond toy shelves to social media, driving emotional connection, repeat engagement, and serious collectible buzz.